Many restaurant owners struggle with building a loyal online following. Crave Digital specializes in creating memorable content — and the consistent online presence — to keep your guests hungry for more and your business on their minds. This organically results in a much larger follower count, plus more customers through your front door.
In 2018, if you’re not shooting videos, you’re completely missing out on the largest gold mine for your restaurant. Eighty percent of Instagram users follow a business, and the use of video increases a business’s interaction with future guests by 48 percent. Look no further than the Tasty account from Buzzfeed. No matter the featured cuisine, Tasty’s 30-second recipe videos result in comment after comment from Instagram users set on tagging their friends in this latest display of down-right deliciousness. Those could be your customers sharing your video.
Nothing stops Instagram scrollers in their tracks like a food video. Capture their attention for 30 seconds and leave a more impactful impression. Videos grow your online following and, more importantly, increases your guests’ in-person loyalty.